My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“if I did it it must not have been that hard”
What It Means
Successful people often diminish their achievements, leading to feelings that success was easier than it actually was
Why It Matters
Common psychological pattern that can lead to poor decision-making and identity crisis after success
When It's True
Particularly common among high achievers and entrepreneurs after major exits
When It's Risky
Can lead to taking unnecessary risks or dismissing the value of proven skills
How to Apply
Recognize this pattern in yourself after achieving success
Document the actual difficulty and obstacles you overcame
Seek external perspective on your achievements
Use this awareness when coaching other successful people
Example Scenario
“Entrepreneur sells company for $200M but feels like anyone could have done it, leading to risky investments in unfamiliar areas instead of building on proven strengths”
Related Knowledge
Bezos Number Framework
A systematic approach to finding business opportunities by identifying and analyzing rapidly growing trends before deciding what to build, named after Jeff Bezos noticing the internet growing 2700% per year before starting Amazon.
Great Ideas Remix Framework
Taking proven successful concepts and applying them to different markets, demographics, or contexts while maintaining th
Build a systematic trend research database for business ideation
A spreadsheet with 100+ categorized trends showing direction, doubling time, causes, effects, and business implications
Systematically improve revenue per customer through strategic pricing changes
Revenue per customer increasing 15-30% annually through systematic pricing improvements without hurting conversion rates
Financial Freedom Definition
True financial freedom isn't having a certain amount of money in your bank account - it's when you stop making choices based on money considerations.
Research as Coping Mechanism
When facing uncertainty or major life changes, some people cope by conducting systematic research to gain control and understanding, turning uncertainty into data-driven insights.