My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“The best product Jack dorsy ever made was Jack dorsy”
What It Means
Jack Dorsey's greatest achievement was crafting his own public persona and narrative, not any actual product
Why It Matters
Highlights how personal branding and storytelling can be more valuable than actual accomplishments
When It's True
In industries where perception and narrative drive success, like tech leadership and venture capital
When It's Risky
When the gap between narrative and reality becomes too large and gets exposed publicly
How to Apply
Invest heavily in crafting your personal story and brand
Ensure your narrative is compelling and memorable
Align your public persona with your goals and values
Consistently reinforce your narrative through actions and communication
Example Scenario
“An entrepreneur realizes that telling a compelling story about their vision and background is getting them more investor meetings than their actual product metrics, so they invest more time in narrative development.”
Related Knowledge
Reality Distortion Field
A psychological influence technique where a charismatic person convinces others that their initial judgment or story is wrong, making them believe an alternative narrative even when evidence contradicts it.
Create definitive, unassailable narrative non-fiction through exhaustive research
You know things about your subject that they don't know about themselves.
Story Supremacy Principle
A company's narrative and ability to tell a compelling story about their product is more important than the actual quali
People will always talk to journalists if you understand their motivations
No story is impossible to report if you're willing to invest the time to understand what each potential source wants and
I don't believe people should write about other people until they have been written about themselves
You can't understand how it feels to be the subject of critical reporting until you experience it yourself
90% of media is broken beyond repair due to opinion infiltrating reporting, but AI might be the only
Traditional journalism training emphasized impartiality, but internet economics and social media incentivized opinion-based content because it gets more engagement and subscriptions.