My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“let content inform the commercial decisions that we made”
What It Means
Use content engagement data to validate commercial opportunities before building them
Why It Matters
Reduces risk of building products nobody wants by using real engagement as market validation
When It's True
When you have measurable content engagement and can translate topics into purchasable products
When It's Risky
When engagement doesn't correlate with purchasing intent or when products can't be built around content
How to Apply
Track detailed engagement metrics on content
Identify highest-performing themes
Build products around those themes first
Example Scenario
“Home renovation blog sees highest engagement on kitchen content, launches kitchen design service instead of general contracting”
Related Knowledge
Negative Customer Acquisition Cost Model
A business model where customers pay you to become customers, then you sell them higher-value products or services
Content-Informed Commerce Strategy
Using content engagement data to identify and validate high-value commercial opportunities before building them
Acquire and consolidate dying magazines into profitable commerce-driven media business
Portfolio of 20+ magazines generating $50M+ revenue with 18%+ EBITDA margins by selling high-value products to engaged a
Risk Perception Changes with Experience
Experienced entrepreneurs perceive less risk in activities they've done repeatedly, while others see the same activities
Patient capital enables better business building than venture timelines
Entrepreneurs should seek capital sources aligned with their business development timeline rather than accepting standar
people pay for the magazine and so that is how he acquires a customer
Customers pay to become customers, creating negative acquisition costs