My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Target specific lifestyle activities rather than general product categories
Why It Works
People think of themselves as concert-goers or SoulCycle enthusiasts rather than generic hearing protection customers
Prerequisites
How to Execute
Identify specific activities where problem occurs
Create dedicated landing pages for each activity
Use activity-specific language and imagery
Partner with venues or activity providers
When It Fails
When activities are too niche or when generic approach is actually more effective
Real Example
“Loop earplugs marketing 'earplugs for events' targeting concerts, Super Bowl, rather than general hearing protection”
Related Knowledge
Premium Hearing Protection Brand
Existing earplugs are bright yellow disposable ugly things that people avoid using despite knowing they damage hearing
Automated Salary Intelligence Platform
Glassdoor relies on voluntary salary submissions creating incomplete data.
Solar Panel Maintenance Service
Solar panels need cleaning every 6-12 months for maximum efficiency, but most owners don't know this or don't do it, los
Digits Database Framework
A systematic approach to identifying business opportunities by collecting generation-defining statistics and examining their implications rather than dismissing them as merely interesting facts.
Regulation Inflections Framework
A method for identifying business opportunities by tracking regulatory changes that unlock previously restricted markets or create new compliance requirements.
Build AI products for industries with severe talent shortages
AI product adoption with minimal sales resistance because clients desperately need capacity, not concerned about job dis