My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Moving to same location as target customers or partners
Why It Works
Creates natural opportunities for repeated interaction and relationship building that can't be replicated remotely
Prerequisites
How to Execute
Research where target people spend time
Move to same building, neighborhood, or frequent locations
Create natural reasons for interaction through shared activities
Be consistently present and valuable when interactions occur
When It Fails
When targets don't actually spend significant time in the location, when approach feels stalking-like
Real Example
“Taylor Offer moving into same apartment building as top YouTubers to naturally meet them at gym and build partnerships”
Related Knowledge
Platform Shift Applications
When new platforms emerge, there's a gap between platform capability and available applications
Two Millimeter Shifts
Small adjustments in approach that create massive changes in outcomes, like a golf club being 2mm off causing the ball t
Play/Work Overlap Framework
Finding activities that feel like play to you but appear as work to others, creating a sustainable competitive advantage
Fat Pitch Strategy
Waiting for high-probability, high-reward opportunities rather than swinging at every chance that comes along
Get informal mentorship from successful people
Person regularly responds to your questions and you have ongoing informal advisory relationship
Asymmetric Risk/Reward
Seek opportunities where you can lose small amounts but win large amounts, or where you have information others lack