My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Make service delivery publicly visible to generate word-of-mouth marketing and social proof
Why It Works
Neighbors see service being performed, realize they have same problem, and inquiry conversion is high due to social proof and immediate visibility
Prerequisites
How to Execute
Design distinctive truck/equipment branding
Add music or audio signals to announce presence
Leave marketing materials on nearby properties during service
Time service delivery when neighbors are home to observe
Focus on high-visibility neighborhoods with dense housing
When It Fails
When service quality is poor and visible problems create negative word-of-mouth, or in areas where neighbors don't communicate
Real Example
“Trash bin cleaning service uses music truck like ice cream truck to announce presence, neighbors see bins being cleaned and immediately request service”
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