My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Study what makes domain experts stop and take notes during conversations
Why It Works
Experts have trained pattern recognition that automatically identifies high-value information. Their attention spikes reveal what matters most in the field.
Prerequisites
How to Execute
Engage experts in casual conversation about industry topics
Watch for moments when they lean in, take notes, or ask follow-ups
Probe why specific points captured their attention
Build a database of what different experts find noteworthy
Look for patterns across multiple expert interactions
When It Fails
When experts' attention is driven by personal bias rather than professional insight, or when you lack context to interpret their reactions properly.
Real Example
“Sean casually mentions a TikTok hook, the TikTok expert immediately takes notes and says it could 'make your whole company,' revealing that hooks are the highest-leverage element in TikTok success.”
Related Knowledge
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Clear daily schedule with time for deep thinking, reading, and strategic decisions.
What Experts Notice Framework
A learning strategy where you observe what captures the attention of domain experts, using their selective focus as a guide to understand what matters most in their field.
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