My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Have company founder or family member create tutorial content that builds audience while showcasing products
Why It Works
Provides value first, builds trust and authority, creates recurring engagement that drives purchasing decisions
Prerequisites
How to Execute
Identify the most knowledgeable/charismatic person in your company
Create consistent tutorial content around your product category
Focus on teaching rather than selling
Build subscriber base before heavily promoting products
Use comments and engagement to guide content topics
When It Fails
When content feels too sales-heavy, poor production quality, or teacher lacks authenticity
Real Example
“Jenny Doan from Missouri Star Quilting became beloved YouTube personality teaching quilting, driving massive sales through educational content rather than direct promotion”
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