My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Facebook remains the dominant advertising platform despite iOS changes; diversified ad strategies underperform focused Facebook strategies

Spiciness

contrarian_prediction

Best performing DTC businesses remain Facebook-dependent while diversified strategies indicate inability to make core platform work optimally

Platform diversification reduces risk and reaches different customer segments that Facebook misses

Seeing top-performing DTC brands primarily using non-Facebook channels for customer acquisition

Double down on Facebook advertising optimization

Avoid spreading budget across multiple platforms initially

Master Facebook before expanding to other channels

Treat diversification as last resort, not best practice

“New DTC brand allocates 80% of ad budget to Facebook initially rather than spreading across YouTube, TikTok, and other platforms.”

Crisis Contrarian Investment Framework

Investment approach that involves buying assets when everyone else is selling during market crashes or crisis periods

Strategic Brand Element Copying

Systematically borrowing proven visual and design elements from successful brands to quickly establish professional bran

Generate high-volume cash flow through check cashing service at retail location

Processing $250k of checks weekly, earning 3-5% fee ($7500-12500 weekly revenue), serving regular customer base

Create tradeable stock market for residential real estate ownership

Platform with hundreds of properties trading actively, retail investors buying/selling shares daily, property operators

Six Month Expertise Acquisition

The belief that you can become highly knowledgeable in any domain within 6 months of focused learning

Market Price vs Reality Divergence Detection

When market prices dramatically diverge from operational reality you observe, it signals major opportunity or risk