My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Mr Beast and other top creators are building bad businesses (chocolate bars, supplements) when they could build much better ones
The Reasoning
Audience value is so high it makes even bad businesses work, but the same audience could create vastly superior businesses in better categories
What Needs to Be True
- Audiences maintain trust and engagement
- Better business categories are accessible to creators
- Creators willing to take on more complex businesses
Counterargument
Simple consumer products are easier to execute and scale, reducing risk for creators who should focus on content
What Would Change This View
Evidence that complex businesses are too hard for creator partnerships to execute well
Implications for Builders
Look for opportunities to build better businesses for top creators
Don't compete with creators in consumer goods
Focus on more defensible business categories
Example Application
“Instead of launching another supplement brand, work with fitness creator to launch a fintech app for gym owners”
Related Knowledge
billionaire is a state of mind
The label 'billionaire' is more about perception and lifestyle than actual liquid wealth
Net worth is a silly metric - cash flow and liquidity matter much more than reported net worth
Most net worth is illiquid and based on subjective valuations, while cash flow determines actual lifestyle and opportuni
High Authority vs Delegated Authority Model
Binary leadership approach where you either operate with complete top-down authority or delegate full decision-making au
Passion Project Connection Strategy
A relationship-building approach that focuses conversations on people's current passionate interests rather than their well-known achievements, creating deeper engagement and authentic connection.
Three-Stage Currency Adoption Framework
A currency must pass through three distinct stages to become truly functional: store of value, medium of exchange, and unit of account.
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.