My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
For most successful people, building a large social media following is not worth the effort and may actually be counterproductive
The Reasoning
Social media success requires turning your life into a performance, attracts unwanted attention and criticism, and the benefits (followers who don't really know you) don't outweigh the costs for people already doing well professionally
What Needs to Be True
- You already have a successful business or career
- You value privacy and authentic relationships
- You're not in a business that directly monetizes attention
Counterargument
Social media provides networking opportunities, business development, and platform for sharing expertise that can lead to valuable connections
What Would Change This View
Clear evidence that social media leads to significantly better business outcomes for established professionals, or new platforms that enable authentic connection without performance aspects
Implications for Builders
Focus on building valuable businesses rather than personal brands
Consider whether you're playing the right game for your goals
Evaluate the true ROI of time spent on social media versus other activities
Example Application
“A successful entrepreneur with a $10M business choosing to stay private rather than building a Twitter following, focusing energy on serving existing customers and partners”
Related Knowledge
Consistency Over Virality Framework
A content creation approach that prioritizes regular, scheduled output over sporadic attempts at viral content
Discomfort Tolerance in Negotiation
A negotiation approach where the person willing to sit in discomfort the longest typically achieves better outcomes
Emotional Home Theory
The concept that everyone has a default emotional state they return to regardless of external circumstances, and this ca
Reduce taxable income while building wealth through real estate investments
Significantly reduced tax burden while building real estate portfolio that appreciates over time
Infinite vs Finite Games for Business
Finite games are played to win and end, infinite games are played to keep playing.
There are multiple valid paths to wealth and success
People should choose the path that aligns with their skills and preferences rather than copying Silicon Valley venture c