My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
In content businesses, volume consistently beats quality for building sustainable competitive advantages and audience capture
The Reasoning
Search algorithms and discovery mechanisms reward consistent publishing over occasional high-quality pieces. Audience habits form around regular content consumption. Volume creates more surface area for viral hits and audience connection points.
What Needs to Be True
- Discovery algorithms prioritize recency and frequency
- Audiences prefer regular engagement over sporadic perfection
- Content creation skills improve faster through volume practice
- Market share rewards presence over individual piece quality
Counterargument
High-quality content builds stronger brand reputation, commands premium pricing, and creates lasting audience loyalty that volume content cannot achieve
What Would Change This View
Evidence that quality-focused content creators consistently outperform volume creators in revenue, audience growth, or market position over 3+ year periods
Implications for Builders
Prioritize publishing consistency over perfection
Build systems for sustainable volume production
Accept 'good enough' quality standards to maintain pace
Focus on iteration and improvement through volume feedback
Example Application
“Podcast network creates 40 weekly shows with voice actors and volume production rather than crafting perfect episodes, sells for $50M+ by dominating search results and audience habits”
Related Knowledge
Savage Scaling Framework
A rapid content/product scaling approach that prioritizes volume and speed over perfection to dominate a market category
Savage vs Beautiful Execution Model
Two distinct approaches to business execution: 'Beautiful' focuses on craftsmanship and perfection; 'Savage' focuses on volume and speed.
our quality is quantity
In content businesses, consistent high-volume output creates more value than occasional high-quality pieces
he Savaged it
Some entrepreneurs succeed by executing at maximum theoretical capacity rather than industry-standard pace
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Algebra of Wealth Formula
A mathematical representation of wealth building: Focus × Stoicism × Time × Diversification = Wealth