My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Consumer Air Quality Monitoring
Timeframe: 2-3 years for mainstream adoption, already growing rapidly in early adopter communities
What's Changing
Consumers are becoming obsessed with measuring and optimizing indoor air quality, similar to how sleep tracking exploded 4 years ago
Driving Forces
Increased wildfire frequency and air pollution awareness
Post-COVID focus on airborne health risks
Success of sleep optimization trend creating template
Affordable consumer monitoring devices becoming available
Social media sharing of air quality metrics
Winners
- Air quality monitor manufacturers
- Air purifier companies
- HVAC service providers
- Indoor plant sellers
- Air quality testing services
Losers
- Generic home appliance makers
- Companies ignoring air quality in product design
How to Position Yourself
Create beautiful, design-forward monitoring devices
Build social sharing features around air quality scores
Develop subscription services around air optimization
Partner with real estate companies for home air quality reports
Early Signals to Watch
Example Implementation
“Birdie.design created an elegant air quality monitor that uses a bird position rather than confusing numbers to indicate air quality, turning functional device into art piece”
Related Knowledge
Neighborhood Trash Collection Service
Large waste management companies provide poor service - bins left scattered, inconsistent pickup, no customer service, o
Four F's Goal Setting Framework
A personal goal-setting system that organizes life objectives into four categories: Family, Fitness, Finances, and Fun
Year of Obsession Framework
A commitment strategy where you choose one area to become completely obsessed with for an entire year, believing that si
Launch a local service business by leveraging neighborhood complaints and pre-selling before building infrastructure
$100K+ in pre-sales, verified demand, operational business serving customers profitably
X, Beautifully Done
A business strategy of taking an existing product category and simply executing it with dramatically better design, user
One year of obsession can change your life
Most people fail to achieve breakthrough results because they spread attention too thin across too many priorities