My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Movement away from traditional dating apps toward creative alternatives
Timeframe: 2-3 years for mainstream adoption
What's Changing
Dating app fatigue driving experimentation with IRL events, long-form profiles, and niche communities
Driving Forces
Bot and OnlyFans spam on traditional apps
Poly/non-monogamous relationships becoming mainstream
Desire for more authentic connection than swipe-based apps
Success of viral dating experiments on social media
Winners
- Event organizers who can create IRL experiences
- Platforms that allow long-form self-expression
- Niche dating communities with specific values
- Premium/exclusive dating services
Losers
- Generic mass-market dating apps
- Apps focused purely on photos/appearance
- Low-engagement free platforms
How to Position Yourself
Create authentic, high-effort ways for people to express themselves
Focus on quality over quantity of matches
Build community around shared values or interests
Use social media for viral marketing of unique concepts
Early Signals to Watch
Example Implementation
“Create weekly themed meetups (book lovers, entrepreneurs, fitness enthusiasts) with simple matching system and focus on IRL interaction rather than endless swiping.”
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Create viral dating events that solve app fatigue through in-person meetups
200-500 people attending regular events, partnership with dating apps, profitable event business