My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Crisis Opportunity Capitalism
Timeframe: Already happening, accelerated by COVID experience
What's Changing
Entrepreneurs increasingly view major crisis events as massive business opportunities rather than threats, with rapid pivoting becoming standard strategy
Driving Forces
Government spending surges during crises create price-insensitive buyers
Normal competition gets disrupted, creating temporary blue oceans
Supply chain disruptions reward those who can adapt manufacturing quickly
Social media enables rapid identification and validation of crisis opportunities
Winners
- Manufacturing businesses with flexible production capabilities
- Import/export companies with diverse supplier networks
- Service businesses that can quickly retrain for crisis needs
- Entrepreneurs willing to abandon existing business models rapidly
Losers
- Businesses that stick to existing models during crisis
- Companies with inflexible manufacturing or service delivery
- Entrepreneurs who over-analyze instead of moving quickly
- Businesses dependent on normal consumer spending patterns
How to Position Yourself
Build flexible operational capabilities that can pivot quickly
Maintain relationships with diverse supplier networks
Study government procurement processes before crises hit
Develop rapid decision-making processes for major pivots
Keep cash reserves for crisis opportunity investment
Early Signals to Watch
Example Implementation
“Manufacturing company builds 'crisis response team' that monitors global events and has pre-established supplier relationships to pivot production within 30 days of any major crisis event”
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