My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Return to simplicity in hospitality and service experiences
Timeframe: Currently emerging, likely to solidify over next 2-3 years
What's Changing
Hospitality businesses moving away from overly complex experiences toward genuine human moments and authentic connection.
Driving Forces
Post-pandemic desire for authentic human connection
Fatigue with performative and overly complex service
Recognition that simple gestures often have greater emotional impact
Economic pressures favoring operational simplicity
Winners
- Businesses that focus on genuine care over impressive complexity
- Companies that create conditions for human connection
- Services that enhance rather than complicate customer interactions
Losers
- Overly complex fine dining that prioritizes performance over connection
- Service businesses that confuse elaborate with excellent
- Companies that focus on brand perfection over people connection
How to Position Yourself
Emphasize genuine care and attention over flashy features
Create experiences that facilitate human connection
Simplify operations while enhancing emotional touchpoints
Focus on making customers feel seen rather than impressed
Early Signals to Watch
Example Implementation
“Restaurant serves unbelievable pasta in beautiful room with delightful service, focusing on connection rather than molecular gastronomy complexity.”
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A systematic approach to customer experience divided into three categories: one size fits all (improving every touchpoint for everyone), one size fits some (pattern recognition for recurring situations), and one size fits one (personalized gestures for individuals).
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