My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Premium content creators choosing smaller, higher-value audiences over mass market reach
Timeframe: 2-3 years for full market shift to premium positioning
What's Changing
Content creators are moving away from clickbait and down-market content toward serving sophisticated, high-value audiences with deeper insights
Driving Forces
Advertising rates plateau for mass market content
High-value audiences pay more for specialized knowledge
Creators want to attract peers and opportunities, not just fans
Competition increases in mass market content space
Winners
- B2B content creators focusing on executive audiences
- Technical experts serving other professionals
- Investment and business strategy content for entrepreneurs
Losers
- Generic motivational content creators
- Creators dependent on algorithm-driven distribution
- Content focused on beginner-level advice without differentiation
How to Position Yourself
Target specific professional niches rather than general audiences
Create content that attracts potential business partners and collaborators
Focus on unique insights rather than widely available information
Build reputation as a thought leader in specific domain
Early Signals to Watch
Example Implementation
“Instead of creating 'How to Start a Business' content, focus on 'How Series B SaaS Companies Should Structure Their Sales Teams' for startup executives”
Related Knowledge
Consistency Over Virality Framework
A content creation approach that prioritizes regular, scheduled output over sporadic attempts at viral content
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Discomfort Tolerance in Negotiation
A negotiation approach where the person willing to sit in discomfort the longest typically achieves better outcomes
Emotional Home Theory
The concept that everyone has a default emotional state they return to regardless of external circumstances, and this ca
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