The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Back to Beliefs
Smaller creators offer better partnership opportunities than mega-influencers
Evidence
Higher response rates, more engaged audiences, greater willingness to experiment with partnerships
Implication
Allocate more resources to 1-20K follower creators rather than chasing celebrity endorsements
Counter Belief
Bigger audiences always provide more valuable reach and credibility
Example Application
Target 50 micro-influencers with 5K followers instead of 5 mega-influencers with 1M followers