The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Focus on smaller creators for higher success rates
When seeking creator partnerships, prioritize creators with 1-20K followers over mega-influencers for better response rates and partnerships
Decision Rule
Make list of 100 ideal creators, shoot your shot with top 10 (1M+ followers) but focus energy on smaller creators (1-20K followers)
How It Works
Smaller creators are more accessible, more likely to respond, often have higher engagement rates, and are more willing to experiment with new partnerships
Failure Modes
Only targeting mega-influencers and getting no responses
Ignoring micro-influencers with engaged audiences
Not building relationships before pitching
Example Decision
“Instead of only reaching out to travel influencers with 1M+ followers, focus on 50 creators with 5-20K followers who actively engage with their solo female travel audience”