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Create AI avatar content system for consistent short-form video production

Content creators, founders, businesses with written content who lack video creation time

2-4 weeks setup, ongoing content production

What Success Looks Like

Consistent short-form video output with viral potential, significant follower growth, reduced time commitment for video creation

Steps to Execute

1

Set up HeyGen account and create avatar using multiple photos/videos

2

Set up 11Labs account and train voice model with quality recordings

3

Train skilled editor on storytelling and B-roll integration

4

Create content adaptation process from written to script format

5

Establish transparent communication about AI usage

6

Implement quality control process for authenticity

7

Monitor performance and iterate on successful content patterns

Checklist

Avatar looks authentic in 3-4 second clips
Voice quality matches or exceeds natural speech
Editor can create compelling storytelling with B-roll
Content adaptation process scales efficiently
Audience responds positively to transparency
Growth metrics show consistent improvement

Inputs Needed

  • High-quality written content for adaptation
  • Multiple photos/videos for avatar training
  • Voice recordings for 11Labs training
  • Skilled video editor
  • B-roll footage library
  • Platform-specific content strategy

Outputs

  • Consistent short-form video content
  • Significant follower growth potential
  • Time savings on video creation
  • Scalable content production system

Example

A newsletter publisher with no video setup uses this playbook to create short-form content adapting their written stories, growing to 150k followers in under a year while maintaining their writing focus

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