The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Create viral video content using AI tools that builds audience and drives business results
Startup founders, content creators, marketers who want to build audiences through short-form video
1-2 hours per video batch, ongoing iterationWhat Success Looks Like
10+ video concepts scored and ranked, 2-3 optimized Sora 2 prompts ready for production, clear understanding of what will resonate with your audience
Steps to Execute
Define your startup/product and target audience psychology
Use Perplexity deep research to identify viral content frameworks for your niche
Copy research results into Claude with prompt to generate 10 video concepts
Use Claude to score each concept on 4 criteria (hook, pattern interrupt, emotion, algorithm fit)
Get Claude's recommendation for top 2-3 concepts with reasoning
Prompt Claude to optimize concepts specifically for Sora 2 capabilities
Generate videos in Sora 2 using optimized prompts
Test, measure performance, and iterate
Checklist
Inputs Needed
- Clear description of your product/service
- Target audience definition and motivations
- Access to Perplexity, Claude, and Sora 2
- Understanding of your distribution channels
Outputs
- Ranked list of video concepts with scores
- 2-3 optimized Sora 2 video prompts
- Produced video content ready for publishing
- Framework for ongoing content creation
Example
“SaaS founder with idea validation tool wants to build audience. Defines target as 'entrepreneurs building software who want cash-flowing SaaS.' Gets frameworks like contradiction hooks and micro-tutorials. Generates concepts like 'I'm broke but my $50K MRR SaaS' and scores it 9.75/10. Creates Sora prompt with specific visual elements and dialogue. Produces video showing Stripe dashboard refreshing with reveal of actual tactic used.”
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