The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
Validate emerging trends for business opportunities using data-driven research
Entrepreneurs and startup founders looking to build businesses around emerging trends
1-2 weeks for initial validationWhat Success Looks Like
Clear data showing low competition, high growth trajectory, and validated market demand that indicates a viable business opportunity
Steps to Execute
Identify trending topic through social media, conversations, or observation
Use trend research tools to gather quantitative data
Check search volume trends over time (look for hockey stick growth)
Analyze competition levels (low competition is ideal)
Examine cost-per-click data to understand commercial intent
Look for 1000%+ growth with minimal historical baseline
Brainstorm specific business models that could capitalize on the trend
Checklist
Inputs Needed
- Trend research tool access (like Idea Browser)
- Trending topic or keyword to investigate
- Time period for historical analysis (typically 5 years)
- Understanding of target market characteristics
Outputs
- Search volume metrics and growth percentages
- Competition analysis report
- Commercial viability assessment
- Business opportunity ranking
- Recommended next steps for validation
Example
“Entrepreneur notices Hyrox fitness mentioned repeatedly on social media. Uses trend tool to discover 5,525% growth over 5 years, low competition, and cheap CPC. Validates this represents a real business opportunity for fitness tracking apps, training programs, or gear recommendations rather than just a temporary fad.”