The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“if you need your air conditioner repaired you're opening up Google you're finding someone with good reviews”
What It Means
Despite AI advancement, people still use traditional Google search for urgent local service needs
Why It Matters
Validates continued investment in Google SEO for local services rather than optimizing for AI assistants
When It's True
For urgent, location-specific service needs where immediate action is required
When It's Risky
When targeting tech-savvy demographics or for less urgent service needs
How to Apply
Prioritize Google SEO over ChatGPT optimization
Focus on mobile-friendly search experience
Optimize for high-intent, urgent keywords
Ensure fast response to search-generated leads
Example Scenario
“Emergency plumbing service focusing on Google ranking for 'emergency plumber near me' rather than trying to appear in ChatGPT responses”