The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
AI Search Growing But Still Small Volume
Timeframe: Currently 5-10% of total search volume, potentially 15-25% within 2 years
What's Changing
AI search usage is growing rapidly but traditional Google search volume continues increasing at similar pace, meaning AI isn't cannibalizing Google traffic yet.
Driving Forces
Improved AI model capabilities for complex queries
Better user experience for research-heavy searches
Early adopter enthusiasm in tech/startup communities
High conversion rates creating positive feedback loops
Winners
- Businesses optimizing early for AI search
- B2B software companies with research-heavy products
- Local service businesses with infrequent purchase cycles
- AI SEO tool companies
Losers
- Businesses over-investing in AI search at expense of Google SEO
- Companies building private blog networks for AI search
- Traditional SEO agencies not adapting to AI search
How to Position Yourself
Add AI search to marketing mix without abandoning Google SEO
Focus on high-intent, research-heavy keywords
Build relationships with website owners in your category
Track conversion rates closely vs other channels
Early Signals to Watch
Example Implementation
“SaaS company allocates 20% of SEO budget to AI search optimization while maintaining 80% on traditional Google SEO, measuring ROI across both channels.”