The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“validate people want to buy this thing see if you can build it”
What It Means
Prove market demand and distribution viability before spending time building the actual product
Why It Matters
Prevents wasted development time on products nobody wants or can't find
When It's True
For new products in uncertain markets, especially when bootstrapping
When It's Risky
When you have guaranteed distribution or are building internal tools
How to Apply
Research search volumes and Reddit discussions first
Create landing pages and test ads before building product
Validate customer acquisition costs with fake product tests
Example Scenario
“Before building YouTube email extractor, run Google Ads to landing page with signup form to see if people actually want this solution”
Related Knowledge
Marketing-First Product Validation
A product development approach that validates marketing channels and customer acquisition before building the actual pro
ICE Score Feature Prioritization
A scoring system for prioritizing product features using Impact × Confidence ÷ Effort to determine what to build next
Three-Technology Product Validation
Validate product ideas by ensuring they work with three key technologies: 3D printing for prototyping, AI for ideation,
Start Small, Iterate Agent Development
A development approach for AI agents where you begin with the simplest possible version and progressively add complexity
impact times confidence over effort put it into score
Prioritize product features using quantified impact, confidence, and effort scores rather than subjective preference
AI-Powered E-commerce Validation Framework
A systematic approach using AI agents to validate e-commerce opportunities by analyzing trends, identifying pain points, generating concepts, and sourcing suppliers in an integrated workflow.