The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“impact times confidence over effort put it into score”
What It Means
Prioritize product features using quantified impact, confidence, and effort scores rather than subjective preference
Why It Matters
Prevents building low-value features and ensures development resources focus on highest-impact work
When It's True
When teams have multiple competing feature ideas and limited development capacity
When It's Risky
For urgent bug fixes, compliance requirements, or when impact is impossible to estimate
How to Apply
Rate each feature idea 1-10 on impact, confidence, and effort
Calculate (Impact × Confidence) ÷ Effort scores
Build top-scoring features first, ship maximum 3 per week
Example Scenario
“Push notifications score (8×9)÷3=24, social sharing scores (6×5)÷8=3.75, so build notifications first despite social seeming more exciting”
Related Knowledge
Marketing-First Product Validation
A product development approach that validates marketing channels and customer acquisition before building the actual pro
ICE Score Feature Prioritization
A scoring system for prioritizing product features using Impact × Confidence ÷ Effort to determine what to build next
Three-Technology Product Validation
Validate product ideas by ensuring they work with three key technologies: 3D printing for prototyping, AI for ideation,
Start Small, Iterate Agent Development
A development approach for AI agents where you begin with the simplest possible version and progressively add complexity
validate people want to buy this thing see if you can build it
Prove market demand and distribution viability before spending time building the actual product
First time founders focus on product. Second time founders focus on distribution.
Experienced entrepreneurs prioritize how to sell and distribute over what to build