The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“apps that have a 100 search volume a month I've paid my rent for 10 years”
What It Means
Very small niche markets can generate substantial sustainable revenue for solo developers
Why It Matters
Challenges assumption that you need large addressable markets to build profitable businesses
When It's True
For high-margin tools solving specific business problems with low competition
When It's Risky
When market is too small to support customer acquisition costs or competitive threats
How to Apply
Target specific job functions rather than broad markets
Focus on tools that save significant time or money
Build portfolio of small tools rather than one large platform
Example Scenario
“YouTube email extractor with 170 monthly searches at $49/month could generate $4,900 MRR with just 100 customers”
Related Knowledge
riches are in the niches
Focusing on very specific market segments often yields higher profitability than broad approaches
if I can create a vending machine where I put in a dollar and a $150 comes out
Focus on businesses with predictable, positive input-output ratios rather than complex strategies