The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“riches are in the niches”
What It Means
Focusing on very specific market segments often yields higher profitability than broad approaches
Why It Matters
Counters conventional wisdom about needing large addressable markets for business success
When It's True
For high-margin products, low competition niches, or when you can dominate specialized segments
When It's Risky
When niche is too small for sustainable growth or vulnerable to platform changes
How to Apply
Target specific job functions or industry verticals
Build deep expertise in narrow problem domains
Charge premium prices for specialized solutions
Example Scenario
“Instead of general marketing platform, build YouTube email extractor specifically for influencer marketers willing to pay premium for time savings”
Related Knowledge
Barbell Strategy for AI Disruption Hedging
A portfolio approach where entrepreneurs balance high-risk digital businesses with defensible physical service businesse
Distribution-First Product Development
Prioritize distribution channels and viral mechanics over product complexity when developing new businesses
Distribution is the new moat
The ability to reach and engage audiences has become more valuable than traditional competitive advantages like product
apps that have a 100 search volume a month I've paid my rent for 10 years
Very small niche markets can generate substantial sustainable revenue for solo developers
who is building the agency that just focuses on gamification
Opportunity exists for specialized agency focusing solely on implementing gamification for other companies