The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“The more subtly you sell your product, the better”
What It Means
Indirect product mentions in valuable content convert better than direct promotional approaches
Why It Matters
Overcomes buyer resistance and builds trust through value-first approach
When It's True
When creating content for social media, targeting skeptical audiences, building long-term brand
When It's Risky
When audience already knows and wants your product, in direct response contexts, for impulse purchases
How to Apply
Lead content with genuine value
Mention product as natural part of valuable content
Place CTAs in comments rather than main content
Test subtle vs direct approaches for your audience
Example Scenario
“LinkedIn post teaching viral content creation mentions AI tool as one bullet point, gets higher engagement and signups than posts leading with tool features”