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“It's a lot easier and cheaper and faster to generate images for the commercial”
What It Means
Static image generation as validation step before video is more efficient than direct text-to-video
Why It Matters
Provides a specific tactical improvement that reduces waste and increases client approval rates
When It's True
When working with clients who need approval gates, limited budgets, or quality standards above casual social media content
When It's Risky
For personal projects where speed matters more than efficiency, or when clients prefer to see motion immediately
How to Apply
Generate multiple image variations for each scene before any video work
Get client approval on static compositions first
Use approved images as starting frames for video generation
Example Scenario
“Instead of generating 10 different video variations of Marie Antoinette eating cake (expensive and time-consuming), generate 10 different image compositions first, get client approval on the best one, then create video from only that approved image.”
Related Knowledge
they usually take 45 minutes maximum
Complete video production from script to publish in under 45 minutes
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one of the best way to create a winning ad is to copy something that is already getting good results
Rather than creating original content from scratch, adapt proven successful formats for your product
100% every action that you take, use plan mode
Plan mode should be the default for all significant coding tasks, not an occasional feature
I dictate everything. Just I get way more detailed prompts this way
Voice dictation enables much richer, more detailed prompts than typing, leading to better AI output