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High intent inputs usually lead to higher conversion
user experienceconversion optimizationinput design

What It Means

User actions requiring effort (photos, detailed inputs) signal stronger commitment and correlate with higher willingness to pay

Why It Matters

Suggests designing apps around effortful inputs rather than easy ones to improve monetization

When It's True

When effort correlates with user intent, when payoff justifies effort, and when alternatives require similar effort

When It's Risky

When friction reduces usage more than it improves conversion, or when users prefer low-effort interactions

How to Apply

1

Choose photo/video inputs over text when natural

2

Make effort feel valuable rather than burdensome

3

Use input effort as qualification signal for premium features

4

Test conversion rates across different input methods

Example Scenario

Property valuation app requiring photos and address details converts better than one using only zip code because photo effort signals serious buying/selling intent

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