The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“By the time you're hearing about it, it's already cooked”
What It Means
Growth tactics lose effectiveness once they become widely taught and known
Why It Matters
Explains why following popular growth advice often fails to produce expected results
When It's True
In competitive markets where tactics can be easily replicated and arbitrage opportunities get bid away
When It's Risky
May cause paralysis or prevent learning from proven strategies that still have applications in new contexts
How to Apply
Focus on finding new arbitrage opportunities rather than optimizing known tactics
Learn from practitioners who are still actively executing, not just teaching
Adapt widely-known strategies to unexploited niches or audiences
Example Scenario
“Avoiding Facebook ad courses in 2024 and instead testing TikTok ads or YouTube creator partnerships where pricing is still inefficient”
Related Knowledge
this is a massive arbitrage. And nobody's really talking about it
There's a significant profit opportunity using AI for local businesses that most entrepreneurs haven't recognized yet
We're at medium rare right now
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The issue is people. There isn't enough AI fluency and education around how to actually do prompting
AI tool adoption is failing not because of technology limitations but because users don't know how to interact with AI e
You do not need a computer science degree, y'all. You can do these things.
AI development tools like Ralph eliminate the need for traditional computer science education to build software products