The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“Low competition, cheap CPC. So you know there's a business to be created here”
What It Means
When trend data shows high growth with low competition and cheap cost-per-click advertising, it indicates a validated business opportunity
Why It Matters
Provides quantitative criteria for evaluating business opportunities, reducing guesswork in market selection
When It's True
When dealing with genuine trends (not temporary spikes) and when target market has demonstrated willingness to pay for solutions
When It's Risky
During seasonal trends, when competition is building but not yet visible in data, or when growth is driven by temporary factors
How to Apply
Use trend research tools to analyze search volume and competition
Look for hockey stick growth patterns over 3-5 years
Validate with multiple data sources beyond just search trends
Move quickly to capitalize before competition increases
Build specific business models around the validated trend
Example Scenario
“Entrepreneur discovers Hyrox fitness trend with 5,525% growth and low competition, validates with social media mentions and gym adoption, then builds fitness tracking app specifically for Hyrox training.”
Related Knowledge
AI-Powered E-commerce Validation Framework
A systematic approach using AI agents to validate e-commerce opportunities by analyzing trends, identifying pain points, generating concepts, and sourcing suppliers in an integrated workflow.
validate people want to buy this thing see if you can build it
Prove market demand and distribution viability before spending time building the actual product
The hardest thing to do is to find something that somebody actually wants to use
Product-market fit is harder than technical execution, so focus on validation over code quality initially
Embarrassingly simple, give yourself 2 to 3 days to build it
Initial product versions should be so basic they feel embarrassing, but buildable in days not months
Post daily until one goes viral, that's the goal
Consistent daily content creation is required to achieve viral validation of product concepts
Build the community before the product
Creating engaged user communities during development leads to stronger product launches