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Organic Social Sharing
Build viral content creation loop into product
Why It Works
Users become your marketing team by sharing content they create, each share includes implicit app endorsement and drives curiosity
Prerequisites
Content output that users naturally want to shareSimple creation process (under 30 seconds)Entertainment or ego value in the content
How to Execute
1
Design content that performs well on algorithmic feeds
2
Add watermark or subtle branding to shared content
3
Make sharing the natural next step after content creation
4
Optimize for platforms where your audience spends time
When It Fails
When content isn't shareable, creation process is too complex, or output doesn't provide social value
Real Example
“Wombo users naturally shared their singing avatars because they were funny and entertaining, driving organic app discovery without marketing spend”