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Viral Social Media
Create products that naturally generate shareworthy content through use
Why It Works
Users become unpaid marketers by sharing their experience, algorithm amplifies engagement
Prerequisites
Product with visual appealClear demonstration valuePlatform-appropriate format
How to Execute
1
Design for shareability
2
Create controversy or strong reactions
3
Optimize for platform formats
4
Engage with user-generated content
When It Fails
When product doesn't photograph well or lacks clear demonstration value
Real Example
“Drink safety stickers naturally appear in bar photos and stories, generating awareness without paid promotion”