My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Fresh, locally grown food provides significantly better nutrition and taste than industrial agriculture
Evidence
Personal experience growing and eating own produce, logical reasoning about nutrient loss during transport
Implication
Worth investing in personal food production systems and supporting local agriculture
Counter Belief
Industrial agriculture provides reliable, affordable nutrition and personal production isn't cost-effective
Example Application
Starting home garden, shopping at farmers markets, supporting local food systems
Related Knowledge
Multiple Ways to Win Decision Framework
When evaluating business decisions, identify one core reason for the decision, then catalog all additional ways it could
Content as Demand Signal
Every piece of content you create reveals what your audience wants to buy, based on their questions and engagement patte
Content-First Market Validation
Using content creation to validate demand for products before manufacturing or sourcing them, by showcasing products in content and measuring audience response.
Media as Top-of-Funnel Commerce Model
Building a media business (blog, YouTube, social) primarily to create audience and trust, then monetizing through higher-margin product sales rather than traditional advertising.
Negative Customer Acquisition Cost Model
A business model where your marketing activities (content creation) generate direct revenue while simultaneously acquiring customers, resulting in negative acquisition costs.
Transform a personal hobby into a scalable business
A sustainable business generating significant revenue from serving others in your hobby niche, with potential for acquis