My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Physical observation trumps data analysis for operational problems

CEO fixed unprofitable business by sitting and watching rather than analyzing reports

Leaders should spend more time in the field observing rather than in conference rooms theorizing

Data-driven decision making is more objective and scalable than anecdotal observation

Restaurant owner spending shifts on the floor watching operations rather than just reviewing sales reports

Center of Universe Company Strategy

Each year one company becomes the clear breakout that everyone wants to work with - identify and invest in that company

Neighborhood-Level Location Selection

Choose where to live based on specific neighborhood characteristics rather than city-level attributes

Little Big Details Framework

Focus on small, seemingly insignificant moments and details that reveal deeper patterns and insights, rather than obviou

Eight Hour Observation Framework

Physically position yourself in the center of a problem area and observe continuously for extended periods without preco

Peer vs Fan Relationship Framework

The only valuable celebrity/high-status person relationships are mutual respect between peers, not fan-celebrity dynamic

Number Two Guy Network Strategy

Build relationships with the second-in-command people (assistants, business partners, right-hand people) who have 98% of