My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Center of Universe Company Strategy

Each year one company becomes the clear breakout that everyone wants to work with - identify and invest in that company three years early

Focus all investment energy on finding the one company that will be undeniably dominant in their space rather than diversifying widely

Market cycles create clear winners that capture disproportionate attention and value - early identification provides massive returns

Picking a company that peaks early and plateaus

Missing timing by being too early or late

Confusing buzz with substance

“In 2018, identifying that OpenAI would become the center of the universe for AI in 2023, then spending all effort getting exposure to that company”

Physical observation trumps data analysis for operational problems

Leaders should spend more time in the field observing rather than in conference rooms theorizing

Network quality matters more than network size

Invest deeply in fewer relationships rather than trying to meet everyone

Little Big Details Framework

Focus on small, seemingly insignificant moments and details that reveal deeper patterns and insights, rather than obviou

Eight Hour Observation Framework

Physically position yourself in the center of a problem area and observe continuously for extended periods without preco

Peer vs Fan Relationship Framework

The only valuable celebrity/high-status person relationships are mutual respect between peers, not fan-celebrity dynamic

Number Two Guy Network Strategy

Build relationships with the second-in-command people (assistants, business partners, right-hand people) who have 98% of