My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Customers reward 'insane' attention to details they don't directly request
Evidence
Savannah Bananas success through details like paying customer taxes, Apple's success with internal component aesthetics, luxury brand premiums for imperceptible quality differences
Implication
Competitive advantage comes from going beyond customer expectations in ways competitors think are wasteful
Counter Belief
Customers make rational value-based decisions and won't pay for unnecessary details
Example Application
Software company spends extra resources perfecting loading animations and error message copy, resulting in higher customer satisfaction scores and retention
Related Knowledge
They Only Remember You're Weird
Customers give zero credit for meeting basic expectations but remember and talk about anything unusual or unexpected you
Hiring for 'Down'
Beyond traditional hiring criteria, prioritize team members who are enthusiastic about trying unproven ideas without ext
Daily Idea Muscle Training
A systematic practice of generating exactly 10 new ideas every single day to strengthen creative thinking capacity
Fan-First Experience Design
A systematic approach to designing every touchpoint of customer experience by prioritizing customer delight over traditi
Insanely Great Philosophy
A commitment to excellence that focuses on the 'insane' level of attention to detail rather than just achieving 'great'
Transform a failing traditional business into a differentiated entertainment experience
Waiting list demand exceeding capacity, premium pricing without price resistance, word-of-mouth marketing driving growth