My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Young people have inherent ability to impact culture and create meaning

Viral memes like 67 spread organically without adult intervention and influence mainstream culture

Brands should support rather than try to control youth culture creation

Professional marketers and established brands are better at creating lasting cultural impact

Partner with young creators as authentic brand faces rather than trying to manufacture cultural moments through traditional marketing

If the opposite of your strategy is stupid, it's not a strategy

A strategic thinking tool that tests whether a proposed strategy is actually differentiated by asking whether any reason

The Cereal Aisle Positioning Framework

A visual framework for understanding market positioning using a grocery store cereal aisle as a two-axis model where pro

Bottom-Up Brand Building Framework

A brand building approach that starts with direct individual customer interactions and grassroots engagement rather than

Turn viral cultural moment into profitable product within 8 weeks

Product launches with pre-built audience demand, immediate social media following, and organic user-generated content wi

I don't make the posts, I don't write the captions, I just create the platform for creative young pe

Leadership role is enabling creators rather than creating content yourself

if the opposite of your strategy is stupid, then it's not a strategy

Real strategies involve trade-offs that competitors wouldn't make, not just best practices everyone agrees with