My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I don't make the posts, I don't write the captions, I just create the platform for creative young people”
What It Means
Leadership role is enabling creators rather than creating content yourself
Why It Matters
Shows how to scale authentic culture by supporting rather than controlling creators
When It's True
When you have authentic connection to creative community and understand their needs
When It's Risky
If you completely abdicate creative direction or quality control
How to Apply
Build platforms and tools that enable others to create
Focus on infrastructure rather than content creation
Let authentic voices speak rather than corporate messaging
Example Scenario
“Instead of hiring content team to create sports content, build platform where young athletes can create and share their own content with proper support systems”
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Young people have inherent ability to impact culture and create meaning
Brands should support rather than try to control youth culture creation
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