My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
How It Works
By systematically revealing these five dimensions, you create multiple connection points with your audience, making them feel like they know you well rather than just knowing about you.
Components
Done: Share your track record and accomplishments
Deliver: Clearly communicate what value you provide to followers
Do: Show both your work activities and personal interests/hobbies
Dreams: Share your aspirations and goals publicly
Dork: Reveal what you genuinely geek out about and collect
When to Use
When building personal brand, creating content, or trying to deepen audience connection beyond surface-level following.
When Not to Use
For purely business/corporate brands, highly private individuals, or when targeting audiences that prefer purely informational content.
Anti-Patterns to Avoid
Example
“Gary Vee applies this by sharing his wine expertise (Done), business content delivery (Deliver), daily agency work and family time (Do), buying the Jets (Dreams), and wine collecting obsession (Dork).”
Related Knowledge
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Create 1-2 hours of quality content that can convert casual visitors into fans
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.
chasing_vanity_metrics_trap
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.
Luxury Positioning Value Model
You can create more value by serving fewer customers at a higher level of quality and price than by serving many customers at a commodity level.