My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create 1-2 hours of quality content that can convert casual visitors into fans
Early-stage content creators dealing with low initial viewership
1-3 months to build initial bankWhat Success Looks Like
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.
Steps to Execute
Identify your 5-10 best content topics or story angles
Create high-quality pieces around each topic without worrying about immediate views
Organize content so new visitors can easily find and consume it sequentially
Aim for 60-120 minutes of your absolute best content
Test the experience yourself - can someone binge and become a fan?
Continue adding to the bank while promoting individual pieces
Checklist
Inputs Needed
- Your best content ideas and personal stories
- Time to create quality content without pressure for immediate results
- Platform knowledge for organizing and presenting content effectively
- Honest assessment of which content represents your best work
Outputs
- Portfolio of high-quality content ready for new visitors
- Psychological relief from small initial numbers
- Foundation for future audience growth
- Clear understanding of your content strengths
- Confidence in your ability to convert visitors to fans
Example
“Business podcaster creates binge bank with: 3 best founder interviews, 2 personal failure stories, 2 framework explanations, 1 controversial take, and 2 actionable tutorials. New visitor can consume 90 minutes and understand the podcaster's value, personality, and expertise even though individual episodes only have 50 downloads.”
Related Knowledge
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
chasing_vanity_metrics_trap
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.
Luxury Positioning Value Model
You can create more value by serving fewer customers at a higher level of quality and price than by serving many customers at a commodity level.