My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Play a Game You Can Win Framework
A decision-making framework for choosing opportunities where your unique background, skills, and circumstances give you an unfair advantage over competitors.
How It Works
Success comes from authentic alignment between who you are, what you know, and what the market needs. When these align perfectly, you have natural advantages that are hard to replicate.
Components
Audit your unique experiences, network, and authentic passions
Identify market opportunities that match your strengths
Evaluate whether you can credibly claim expertise or authentic connection
Assess if your background gives you advantages others lack
Choose the opportunity with the best strength-market fit
When to Use
When choosing between multiple business opportunities, career moves, or strategic decisions where you need to maximize your probability of success.
When Not to Use
When learning new skills outside your comfort zone, or when the stakes are low enough that failure is acceptable for learning purposes.
Anti-Patterns to Avoid
Example
“A former athlete starts a fitness business rather than a tech company because their credibility, network, and passion align with fitness, giving them advantages tech founders lack.”
Related Knowledge
Raise $1M+ for nonprofit in first year
Consistent monthly fundraising of $80k+ from corporate sponsors and individual donors who become long-term supporters
Open profitable physical location business with minimal capital
First location generating $100k+ monthly revenue within 30 days, with clear path to additional locations
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Addiction Transfer for Positive Outcomes
A systematic approach to redirecting addictive personalities toward positive, constructive behaviors rather than trying to eliminate the addictive tendency entirely.
Solve the Problem, Don't Fight the Position
A negotiation approach that focuses on understanding the underlying needs and constraints of the other party rather than
High Standards as Market Signal
Setting expectations and requirements high enough that some people self-select out, which actually increases desire amon