My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
High Standards as Market Signal
Setting expectations and requirements high enough that some people self-select out, which actually increases desire among those who remain
Decision Rule
If everyone can easily meet your standards, you're not creating enough distinction or value perception
How It Works
Exclusivity creates perceived value. When people see others working hard to meet your standards, they assume the reward must be worth it. Self-selection also improves your customer or participant quality.
Failure Modes
Making standards arbitrarily high without real value behind them
Creating barriers that exclude your actual target market
Not communicating why the standards matter
Standards that are high but not clearly defined
Example Decision
“A fitness program requires participants to commit to 3 days per week with no exceptions, knowing some people will walk away, because those who stay will be more committed and successful.”
Related Knowledge
Authentic Personal Connection to Mission is Essential
Entrepreneurs should choose problems that connect to their authentic personal experience rather than just market opportu
High Standards Attract Better Customers
Setting barriers and requirements that exclude some people often improves the experience for those who remain
Addiction Transfer for Positive Outcomes
A systematic approach to redirecting addictive personalities toward positive, constructive behaviors rather than trying to eliminate the addictive tendency entirely.
Play a Game You Can Win Framework
A decision-making framework for choosing opportunities where your unique background, skills, and circumstances give you an unfair advantage over competitors.
Raise $1M+ for nonprofit in first year
Consistent monthly fundraising of $80k+ from corporate sponsors and individual donors who become long-term supporters
Open profitable physical location business with minimal capital
First location generating $100k+ monthly revenue within 30 days, with clear path to additional locations