My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Function Health for Aesthetics

For: High-income professionals aged 25-45 focused on appearance optimization

Buildability

The Problem

People want to look better but lack systematic approach to aesthetic optimization like they have for health optimization

The Solution

Comprehensive aesthetic assessment and improvement plan covering hair, skin, body composition, and cosmetic procedures

Why Now?

Function Health proved market demand for proactive health optimization; aesthetic concerns drive more immediate motivation than health metrics

Build MVP in 7 Days

Day 1

Create intake form for aesthetic goals and current routine

Day 2

Partner with local dermatologist and personal trainer

Day 3

Offer initial consultation and 90-day improvement plan

Day 4

Use existing DEXA scan and photo documentation

Day 5

Create simple tracking dashboard

How to Validate

Survey 100 people about willingness to pay for aesthetic optimization

Offer free consultations to 10 people and measure interest in paid plan

Partner with existing aesthetic providers to test referral interest

Launch waitlist landing page with detailed service description

Revenue Model

Monthly subscription ($500-2000/month) plus upsells for procedures, treatments, and premium services

Competitive Moat

Brand positioning, network of specialist providers, proprietary assessment technology and protocols

Risks to Consider

Shallow market - only vanity-focused customersRegulatory issues around medical recommendationsDifficulty scaling personalized serviceEconomic sensitivity of luxury spending

Related Knowledge

Trend

Shift from reactive to proactive healthcare and wellness optimization

Consumer behavior shifting from waiting for health problems to proactively optimizing health and appearance before issue

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Tactic

Word of Mouth: Amish Farm Model - Create exclusivity and scarcity around alternative products

Exclusivity and slight illegality create strong word-of-mouth and community bonding around shared 'secret' knowledge

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Framework

Wealth Management A/B Test Framework

Split significant capital between professional wealth management and self-directed investing to empirically compare perf

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Framework

Tax Alpha Over Investment Alpha Framework

Focus optimization efforts on tax reduction strategies rather than trying to beat market returns through security select

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Playbook

Build $30M+ tax-free retirement account through legal Roth IRA contribution loopholes

Accumulate $30M+ in tax-free Roth IRA by retirement age, paying zero taxes on withdrawals

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Mental Model

Percentage-Based Fee Invisibility Model

People underestimate the long-term cost of percentage-based fees because they don't feel the pain of the payment, unlike

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