My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Shift from reactive to proactive healthcare and wellness optimization
Timeframe: 5-10 year major shift already underway
What's Changing
Consumer behavior shifting from waiting for health problems to proactively optimizing health and appearance before issues arise
Driving Forces
Influencers like Brian Johnson demonstrating extreme optimization
HIPAA law changes enabling easier medical record access
Improved lab testing infrastructure and convenience
Status symbol shift from partying to wellness
Perceived decline in US food and health systems
Winners
- Comprehensive health testing companies like Function Health
- Concierge medicine providers
- Direct-to-consumer lab testing
- Wellness infrastructure (saunas, cold plunge, etc.)
- Alternative food systems and organic producers
Losers
- Traditional reactive healthcare model
- Insurance-based primary care
- Generic wellness advice and products
- Conventional food system companies
How to Position Yourself
Focus on proactive optimization rather than problem-solving
Emphasize comprehensive testing and personalized plans
Build convenience and concierge-level service
Create community and status around healthy lifestyle
Early Signals to Watch
Example Implementation
“Function Health goes from $0 to $100M revenue in 2-3 years by positioning comprehensive blood testing as proactive optimization rather than medical necessity.”
Related Knowledge
Function Health for Aesthetics
People want to look better but lack systematic approach to aesthetic optimization like they have for health optimization
Credit Card Points Travel Concierge
People accumulate millions of credit card points but find it too time-consuming and complex to optimize redemptions for
Wealth Management A/B Test Framework
Split significant capital between professional wealth management and self-directed investing to empirically compare perf
Tax Alpha Over Investment Alpha Framework
Focus optimization efforts on tax reduction strategies rather than trying to beat market returns through security select
Build $30M+ tax-free retirement account through legal Roth IRA contribution loopholes
Accumulate $30M+ in tax-free Roth IRA by retirement age, paying zero taxes on withdrawals
Percentage-Based Fee Invisibility Model
People underestimate the long-term cost of percentage-based fees because they don't feel the pain of the payment, unlike