My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Creator-Launched Consumer Product Brand
For: Creators with 10M+ engaged followers across demographics
The Problem
Traditional CPG brands spend billions on marketing to reach consumers that creators already have direct relationships with
The Solution
Launch consumer products leveraging creator audience as built-in distribution and marketing channel
Why Now?
Creator audiences are large enough to support major retail placement, and retail buyers recognize creator influence power
Build MVP in 7 Days
Survey audience on product interest and pricing
Find co-manufacturer willing to do small batch
Create pre-order campaign with simple landing page
Design packaging that leverages creator branding
Set up fulfillment for direct-to-consumer sales
How to Validate
Revenue Model
Traditional CPG margins (40-60%) but with near-zero customer acquisition costs initially
Competitive Moat
Creator's unique audience relationship and content creation ability for ongoing marketing
Risks to Consider
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