My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Guts - Gut Health Drink

For: Health-conscious consumers with digestive issues

Buildability

The Problem

Growing awareness of gut health issues like 'leaky gut' creates anxiety but existing solutions are boring supplements or medical-looking products

The Solution

Branded drink powder that makes gut health feel cool and accessible, like a protein powder for digestion

Why Now?

Gut health trend is exploding, people understand microbiome importance, D2C health brands are proven model

Build MVP in 7 Days

Day 1

Buy domain (drinkguts.com already owned)

Day 2

Create landing page with problem/solution messaging

Day 3

Mock up packaging designs

Day 4

Source existing formulation from supplement lab

Day 5

Run Facebook ads to test demand

How to Validate

Pre-sell through landing page

Survey target customers about current solutions

Test messaging on social media

Partner with influencers for product testing

Analyze competitor customer reviews

Revenue Model

Subscription consumable with high lifetime value

Competitive Moat

Brand positioning and formulation, first-mover in 'cool' gut health

Risks to Consider

FDA regulations on health claimsLarge incumbents like Olipop entering spaceGut health trend could fadeHard to differentiate from other probiotics

Related Knowledge

Trend

Gut health moving from niche to mainstream consumer awareness

Terms like 'microbiome,' 'leaky gut,' and 'probiotics' becoming common vocabulary, shifting from medical terminology to

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Tactic

Problem-diagnosis content marketing: Educate customers about problems they didn't know they had

Creates customer need while positioning you as the expert solution provider

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Framework

Brand as Moat Strategy

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Framework

Correct Lesson Learning Framework

A systematic approach to evaluate whether someone is drawing the correct conclusions from their experiences, rather than just having experiences.

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Framework

Service-to-Product Acquisition Strategy

Using profits from a service business to systematically acquire better businesses with recurring revenue and product characteristics.

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Playbook

Acquire and turn around distressed luxury brands

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