My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Educate customers about problems they didn't know they had
Why It Works
Creates customer need while positioning you as the expert solution provider
Prerequisites
How to Execute
Create content that helps people self-diagnose
Use accessible language, not technical jargon
Provide before/after examples
Make the problem feel urgent but solvable
When It Fails
When the problem is fake, overly complex, or customers reject the diagnosis
Real Example
“Leaky gut content that teaches people about gut health issues they weren't aware of, leading to supplement purchases”
Related Knowledge
Guts - Gut Health Drink
Growing awareness of gut health issues like 'leaky gut' creates anxiety but existing solutions are boring supplements or
Brand as Moat Strategy
Using brand power as a primary competitive moat instead of technology or network effects, particularly effective in luxury goods where perception drives value.
Correct Lesson Learning Framework
A systematic approach to evaluate whether someone is drawing the correct conclusions from their experiences, rather than just having experiences.
Service-to-Product Acquisition Strategy
Using profits from a service business to systematically acquire better businesses with recurring revenue and product characteristics.
Acquire and turn around distressed luxury brands
Transformed brand with luxury margins (75%+), global distribution, and sustainable competitive moat
Build trusted business relationships entirely through digital interactions
Trusted business partnerships conducting significant transactions without ever meeting in person